Evoke Multimedia

Benefits of Video for SEO (Search Engine Optimization)

April 24, 2013

Intuitively, we know that video is important in reaching out to your customers, but what about the facts?  Evoke Multimedia scoured the web for reputable sources and found that: 60 hours of video are uploaded onto YouTube every minute. (1)   YouTube videos account for 80% of videos in search results. (2) Google owns YouTube […]

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When to Use Talking Heads in a Video Interview

February 21, 2013

While the use of video on websites is proven to increase viewer retention, conversion rates, and SEO metrics, I’m alarmed by the number of videos that have people talking at me.  Actually ‘alarmed’ is too strong a word.  Bored is more like it. It’s long been understood that about 90% of communication is non-verbal. So […]

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Evoke Multimedia Capabilities

October 2, 2012

Multimedia provides a new dimension to the written word and engages both the left and right side of the brain. Take a look at this short video to see what we mean…

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Charles River School – The Children’s Perspective

June 18, 2012

Goose bumps…. I recently interviewed an 8th grader who told me that three years ago, he was so shy that he wouldn’t speak to anyone at school. With three years at Charles River School, an independent day school for Pre-Kindergarten through eighth grade, this child was not only able to tell me about his prior […]

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Powisset Farm – not just a farm, a community

March 5, 2012

Powisset Farm, owned by the Trustees of Reservations (a land conservation trust) is Community Supported Agriculture (CSA) at its best. Just 25 miles southwest of Boston, residents of the local community can buy a share of the farm’s crops prior to the start of the season, entrust the farmer to do their best in running […]

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Port-au-Prince, Haiti – three day shoot for Containers To Clinics (C2C)

March 2, 2012

Just a short flight from Miami, Port-au-Prince, Haiti is a world away. Having lived and traveled throughout the West Indies for six months, I thought I had seen a full range of living conditions from the uber-rich homes and boats to the shacks that look as if they’d barely keep the rain out. I was […]

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A picture is worth a thousand words, so multimedia is…

March 1, 2012

At Evoke Multimedia we’re all about telling stories and eliciting a response. You’ve heard the adage that a picture is worth a thousand words, right? For good reason; approximately 60% of us are visual learners. This is why multimedia has such an impact. Having spent 17 years in high tech public relations helping companies craft their written […]

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