Evoke Multimedia

Powisset Farm – not just a farm, a community

March 5th, 2012

Powisset Farm, owned by the Trustees of Reservations (a land conservation trust) is Community Supported Agriculture (CSA) at its best. Just 25 miles southwest of Boston, residents of the local community can buy a share of the farm’s crops prior to the start of the season, entrust the farmer to do their best in running the farm, and pick up fresh produce throughout the growing season.

Although that is Powisset Farm’s mission, Meryl LaTronica, the farm’s manager has much greater goals for Powisset. She has done a phenomenal job in growing the farms’ community base, and has simultaneously turned the farm into a community center.

In my working with The Trustees to determine the story angle for this piece, the obvious story lines were discussed. However, they trusted me to start the story to see what I could unearth to find an angle that no one realized was there.

As I got to know Meryl’s team and spent time with them in the fields (they with their hands dirty and me with a camera and microphone), I discovered that every single vegetable that comes from Powisset Farm literally, passes through a team member’s hands with the greatest of care. If this farm wasn’t a labor of love, then I don’t know what is.

Take a look at the finished video to see for yourself.